An unfamiliar name behind a recognizable logo.

Many great inventions, designs, innovations come about, but we don’t always know who the person is behind it.  Often, many great artists do not become widely known until they pass.  As a graphic designer, I enjoy learning about designers behind well known brand logos.  I found this article in the New York Times about Joseph Selame to be interesting.  I appreciate his minimalist aesthetic.

The New York Times: Business Day
By STEVEN HELLER
Published: April 20, 2011
Mr. Selame had a minimalist sensibility and defied convention to make a bank warm and approachable.

 

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