Colors can trigger all different kinds of emotions.
That is why it’s so important to not only have a great logo design, but colors that project a cohesive emotion or feeling.
This graphic does a great job conveying this concept:
In a previous post, I wrote about the graphic designer, Joseph Selame. Mr. Selame was the designer of the Goodwill logo. I came across this awesome Halloween themed design which takes the Goodwill logo and transforms it into spooky faces. The tag line is a play on the movie title “goodwill hunting.”.
It happens all the time—logos get makeovers. Sometimes for the better and unfortunately sometimes not. In this Adweek article, one designer illustrates the evolution of the Starbucks logo as it began and where it might go In the future. Based on the modifications made to date, the designer shows the logo being simplified to a green circle by 2041.
Many great inventions, designs, innovations come about, but we don’t always know who the person is behind it. Often, many great artists do not become widely known until they pass. As a graphic designer, I enjoy learning about designers behind well known brand logos. I found this article in the New York Times about Joseph Selame to be interesting. I appreciate his minimalist aesthetic.