Keep it clear and simple

Logos are everywhere.  They’re on billboards, signs, clothes, buildings, packaging, at weddings and bat mitzvahs… but not all logos are created equal.  Many logos are overworked, nonsensical, over-detailed, incohesive, using too many fonts and mismatch color schemes… and worst of all not relating to the product or service they are intended to represent.

I believe that clarity and simplicity are the key.  A great logo design conveys a clear and simple message about the product or service that it represents.  It doesn’t confuse or distract.  A good logo conveys a mood, a feeling, an emotion.  Without words it tells a story.  A great logo gets noticed and is remembered.

I have been a graphic designer for more then 20 years and designing logos is my passion.  I love the challenge of taking a business, an event or a product and translating it into a single, clear, simple and memorable icon.

The logo shown in this post was designed for my niece Sara Moss for the occasion of her Bar Mitzvah.  Sara’s nickname is SMOSS.  She wanted a bright, happy logo for her Street Festival themed Bar Mitzvah party in San Francisco!