Logos are everywhere. They’re on billboards, signs, clothes, buildings, packaging, at weddings and bat mitzvahs… but not all logos are created equal. Many logos are overworked, nonsensical, over-detailed, incohesive, using too many fonts and mismatch color schemes… and worst of all not relating to the product or service they are intended to represent.
I believe that clarity and simplicity are the key. A great logo design conveys a clear and simple message about the product or service that it represents. It doesn’t confuse or distract. A good logo conveys a mood, a feeling, an emotion. Without words it tells a story. A great logo gets noticed and is remembered.
I have been a graphic designer for more then 20 years and designing logos is my passion. I love the challenge of taking a business, an event or a product and translating it into a single, clear, simple and memorable icon.
The logo shown in this post was designed for my niece Sara Moss for the occasion of her Bar Mitzvah. Sara’s nickname is SMOSS. She wanted a bright, happy logo for her Street Festival themed Bar Mitzvah party in San Francisco!